Happy New Year! It’s a new year, a new semester, and a new opportunity for your chapter to recruit more members. This is the beginning of the second semester of the school year and a busy competition and conference season for FBLA. The two best ways to recruit new members in January is a combination between targeted recruitment and getting the word out about the conferences.
Targeted Recruitment: After first semester ended, many other clubs and organizations, such as marching band, football, and other fall-related activities, have become less active. This leads to new groups of potential members that will have less to do and therefore less that conflicts with FBLA activities. If you would like some recruitment methods to help you along, please refer to previous membership recruitment idea of the month articles.
Conferences: January is the month where regional leadership conferences are occurring all across the state. You can use these conferences as a focal point for recruitment. By having current members attend the conference and sharing their experience at them, you can inspire other members to join. I would recommend either having attendees talk about their fun experience or even having a meeting dedicated to conference results.